About LaufWare and Michael Lauf

Michael Lauf

About Michael Lauf

In 1983, Michael Lauf earned a degree in Radio-TV Broadcasting from Wabash Valley College in Mt. Carmel Illinois. He served as announcer for WRTB-FM 96.7 in Vincennes Indiana from 1983 through 1986, and from 1986 through 1993 at 106.5 in Washington Indiana.

Michael was Music director from 1989 through 1993, and Program Director from 1991 through 1993. The fun included: marketing, promotions, commercial copywriting, production, sales, talent coordination, electronic news gathering, public service, music selection, personnel training, management, and daily operations.

From 1990 through 2008, Michael ran his own DJ service, providing music and lighting for weddings, class reunions, Christmas parties and corporate events. From 1993 to 1996, Michael started and ran a business called “TeleTalk”, a service allowing persons to hear news, sports, weather, and area events via their phone. In 1997, Michael created the world’s largest-to-date list of radio stations broadcasting online. In 1998 and 1999, Michael served as Web Analyst for TechTalk Broadcasting; finding, reporting and providing analysis on current technology events; and creating, hosting and producing “Handi-Talk”, the world’s second live talk show covering issues and technologies for persons with physical disabilities, and the world’s first live show to address issues facing those who are blind.

From 2002 through 2011, Michael was Content Director for Serotek Corporation. This included compiling thousands of live radio stations, TV shows, recipes, health, legal and consumer information and more. In 2008, Michael Created, hosted and produced the SeroTalk Podcast and Blog. Michael was the first to offer weekly news on the 55 billion dollar assistive technology industry; motivational interviews with disabled entrepreneurs and industry leaders, and professional reviews of products and services relevant to the assistive Technology industry.

Michael also recorded interviews with industry leaders at national conventions. Realizing that no one person could cover all facets, Michael openly shared his expertise to encourage others to create audio product reviews, publish their experiences via blog posts and shared useful audio recording and editing techniques.

Michael was a Business Information Specialist for the Tri-State Better Business Bureau in Evansville Indiana and wrote consumer information articles for their BBB Consumer Education Blog. He provided local media press releases and TV interviews and helped both businesses and consumers resolve issues from 2003 through 2008 and from 2011 to 2017.

Michael is now totally self-employed, building websites for businesses and non-profits using the WordPress Content Management System, helping businesses and organizations produce, record and publish webinars and training audio and video using Zoom Cloud Conference, and helps radio stations with broadcasting on the internet.

Michael graduated from the Dale Carnegie course in 1987 and served as an assistant instructor in 1989. He gives motivational speeches to schools, clubs and non-profit organizations. Michael is interested in all forms of communication including: Accessibility, Audio recording, Broadcasting, Computing, Consumer Education, Marketing, Radio, Software, Telephony, Web Authoring & WordPress.

Michael has one son named Jay, now an IT Analyst, building and overseeing point of sale systems for over 85 stores in Southern and Central Arizona.